News of March, 26 that a formal announcement from Aliepress.com subordinated to Alibaba was made: Aliexpress will transform from a small wholesale online volume foreign trade platform to an overseas shopping platform to forge a brand new- international taobao-. Principal of Aliexpress.com, Shen Difan, says, sellers from baobao.com have soon consisted as the biggest supplier community, and in the future, we will make the overseas individual consumers as the targeted buyers focused on emerging countries as Russia, India, Brazil and so on. In 2012, aliexpress kept a low key to brew a new transformation and succeeded in multiplying business volume with a year-on-year surge for four times. Data shows that the trading volume this year has increased 4.2 times compared to the same period last year and December only last year exceeds the whole year trading volume of 2010. Now, Aliexpress everyday has over 38 million visits overseas from more than 220 countries and districts. Among them, trading from emerging countries and districts as Russia, India, Brazil, and East Europe grows with an amazing speed. Russia has surpassed America and Britain to be the biggest trading partner. Analysis from Chen Difan, the offline goods circulation of emerging countries performs not well enough, and the local e-commerce is not fully developed and mature with no integrated supply support to fulfill customers’ needs. Cross-country trading platforms like Aliexpress.com fill effectively the vacancy of the market to be the important shopping channel of emerging consumers.